Privacy policy

Last updated: December 30, 2024

Protecting Your Privacy

We’re committed to keeping your data safe and secure! Here’s how we protect your privacy and why we need certain information.

At Defiant, we are 100% committed to protecting the privacy and security of our customers and site visitors. As a team that values integrity and transparency, we totally appreciate and respect how important data privacy is. If you have any questions about how we protect your privacy, please get in touch at [insert email address].

For all our services, the “data controller,” the company that’s responsible for your privacy, is Defiant Group Ltd.

Why Should You Trust Us with Your Data?

  • Benefits: We will only use your data to improve your experience.
  • Clarity: We’ll always talk in clear, easy-to-understand language – no nonsense.
  • Security: We’ll protect your data like it’s our own.
  • No Spam: You decide what and how you hear from us.
  • Control: View, amend, move, delete – how and what data is stored is up to you.

The Finer Details

Reasons We May Store Your Information

The law on data protection sets out several different reasons for which a company may collect and process your personal data. These include:

  • With Your Given Consent: In specific situations, we can collect and process your data with your consent. For example, when you tick a box to receive email newsletters.
  • Our Contractual Obligations to You: In certain circumstances, we need your personal data to comply with our contractual obligations. For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase and pass them to our courier.
  • Legal Compliance: If the law requires us to, we may need to collect and process your data. For example, we can pass on details of people involved in fraud or other criminal activity to law enforcement.
  • Legitimate Interest: In specific situations, we require your data to pursue our legitimate interests in a way that might reasonably be expected as part of running our business and which does not materially impact your rights, freedom, or interests. For example, we will use your purchase history to send you or make available personalized offers.

How We Use Your Information

We use your information in several different ways, depending on the information. Here’s what we do and why we do it:

  • Your Name and Contact Details:
  • Deliver Your Purchases to You: We need this to perform our contract with you.
  • Send You Service Messages by Text or Email: To keep you updated on your order status.
  • Send You Information About New Products and Services: With your permission, to keep you in the loop.
  • Fraud Prevention and Detection: To protect both you and us from fraud.
  • Showing You Defiant Ads as You Browse the Web: So you can see our latest products and deals.
  • Finding Out What You and Other Customers Like: To ensure we are giving you what you want.

Your Payment Details:

  • Take Payment and Give Refunds: Necessary to perform our contract with you.
  • Fraud Prevention and Detection: Essential to protect against fraud.

 

Your Contact History with Us:

  • Provide Customer Service and Support: To give you the best service possible.
  • Train Our Staff: To improve our customer service.

     

Your Purchase History & Saved Items:

  • To Sell You Things: To fulfill our contract with you.
  • Find Out What You Like: To stay ahead of trends and preferences.

     

Information About Your Device and How You Use Our Website:

  • Improve Our Website: To give you the best possible experience.
  • Protect Our Website: To prevent and detect fraud and ensure data security.

     

Information on Accounts You Link to Us:

  • Enable Easy Login: To make it easier for you to use our website.

     

Your Responses to Surveys, Competitions, and Promotions:

  • Run Surveys, Competitions, or Promotions: To fulfill our contract with you.

Sharing Your Information

We do not, and will not, sell any of your personal data to any third party. This includes your name, address, email address, or credit card information. We share your data only with companies that help us provide our services to you, such as payment service providers, warehouses, and delivery companies.

Marketing Messages

If you’ve agreed to it, we’ll send you marketing messages by email to keep you updated on what we’re doing and help you discover our products. You can opt-out of these messages at any time.

Storing Your Information

We’ll hold onto your information for as long as you have your account or as long as is necessary to provide services to you. We may also retain some data to comply with legal obligations or resolve disputes.

Protecting Your Data

We treat your data with the utmost care and take all appropriate steps to protect it. We use ‘HTTPS’ encryption, password protection, and regular security monitoring to safeguard your information.

Your Rights

You have the right to:

  • Be informed about how your personal information is being used.
  • Access the personal information we hold about you.
  • Request corrections to inaccurate information.
  • Request that we delete your data or stop processing it in some cases.
  • Stop direct marketing messages and withdraw consent for other consent-based processing at any time.
  • Request that we transfer or port elements of your data to you or another service provider.
  • Complain to your data protection regulator.

If you want to exercise your rights, have a complaint, or just have questions, please contact us.

Changes to How We Protect Your Privacy

We may change this page from time to time to reflect how we are processing your data. If we make significant changes, we’ll make that clear on our website or by some other means of contact.

Klarna Payments

In order to offer you Klarna’s payment options, we will pass certain personal information, such as contact and order details, to Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

Cookies

We use cookies on our website. For more information on cookies, please see our Cookie Notice.

How to Contact Us

We always want to hear from our customers (especially if you feel we’ve let you down or could do better).

If you:

  • Have any questions or feedback about this notice,
  • Would like us to stop using your information,
  • Want to exercise any of your rights, or have a complaint,

Please don’t hesitate to contact our customer service team, who will be happy to answer any questions you may have.

You can contact our privacy team by dropping us a line at Support@LiveDefiant.com or from the Contact Us page on our website. Or, if you’d like to, you can write to us at:

Defiant Group Ltd
The Clockhouse, 5-7 London road, St Albans AL1 1LA